Firepot Tea

BRAND: Firepot Tea

SCOPE OF WORK: Creative direction, rebrand, packaging, website, newsletter marketing

VIBE: Of-the-earth, mindful, approachable

Firepot Tea wanted a brand refresh that highlighted the origin story of their key product: Masala Chai. With proceeds benefitting women in Rwanda and their black tea sourced from that same area of Rwanda, the imagery of the “Thousand Hills” was an important part of the package design. The product line includes: Masala Chai Concentrate, Matcha, Loose Leaf, and Sachets.

Packaging that honors origins.

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Images by Aaron Johnson