Dancing Goats® Cafe Merch
BRAND: Dancing Goats® Coffee Roasters
SCOPE OF WORK: Merch & Apparel Design
VIBE: Colorful, oozing personality, friendly
A warm & friendly cafe experience is Dancing Goats’® top priority. The clothes the baristas wear, the mugs customers drink their coffee from at home, and the stickers slapped onto a water bottle on the Beltline, all carry on the legacy of DG in Atlanta.
the “serious about my coffee” line
At Dancing Goats, we’re proud of our specialty coffee (and take it very seriously),
but that doesn’t mean we take everything else seriously.
We’re all about joy, personality, community, and having a laugh!
Just don’t mess with my single origin...
Super Serious about our coffee & our sports
Inspired by the 2026 World Cup & the Atlanta Braves being #1 in the league, we leaned into 70's/retro sports typography.
Sticker Designs that Resonate
Made for the laptops carried by students from Georgia Tech
and Emory and the water bottles biked down the Beltline.
An Annual Tribute
Every year, Dancing Goats® releases a shirt design for Atlanta Pride Month,
donating proceeds to a local LGBTQ organization.
Images by Amanda Shively